From the NC spirit broker team
News & Insights
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Industry insights, product launches, and stories from North Carolina's spirits landscape, written for distillers, trade accounts, and craft spirits enthusiasts.
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Dorado Rock Expands Portfolio with Hood River Distillers' Lucid Absinthe & ULLR
Dorado Rock proudly expands our Hood River Distillers representation in North Carolina. We are adding Lucid Absinthe and ULLR to our premium lineup al...
Meet Cody Baxter: Scaling Brand Horizons in the Charlotte Market
Meet Cody Baxter, Dorado Rock LLC's Broker Representative for Charlotte. Learn how he connects premium spirit brands with the Queen City's top venues.
Meet Hayley Smith: Connecting Premium Brands with the North Carolina Coast
Meet Hayley Smith, Dorado Rock LLC's Broker Representative for Wilmington. Learn how her dynamic approach drives brand visibility along the NC coast.
The Ultimate Guide to Daon Soju: Flavors, Pairings, and Craftsmanship
Looking for a crisp, refreshing spirit to elevate your next gathering? Discover everything you need to know about Daon Soju, from its incredible fruit...
Meet Chazz Jacobs: The Mastermind Behind Dorado Rock’s Logistics
Meet Chazz Jacobs, the logistics mastermind keeping Dorado Rock LLC moving. Learn how his meticulous inventory management ensures premium spirits hit ...
We’re Welcoming 3 Badge Beverage to Our North Carolina Portfolio
We’re thrilled to announce the addition of 3 Badge Beverage to our portfolio. Get ready to experience the exceptional craft of Uncle Val's Gin and Kir...
Meet Renee Fitlin: Anchoring Dorado Rock's Vision as Chief Marketing Officer
Meet Renee Fitlin, CMO of Dorado Rock LLC. Discover how her background in the Coast Guard, BB&T, and GE drives data-driven marketing success for premi...
Meet Mark Fitlin: Protecting Assets, Building Brands, and Giving Back
From securing the nation's largest financial systems to championing "bourbon for a cause" with LLS, discover the story of Dorado Rock co-founder Mark ...
Meet Shane Caulder: The Driving Force Behind Dorado Rock LLC
Meet Shane Caulder, the driving force behind Dorado Rock LLC. Discover his journey from Coca-Cola and Penelope Bourbon to building NC's top spirits co...
The Mystery of the Missing Green Bottles: Where is La Gritona Tequila?
The green bottles are briefly missing! Here is everything you need to know about the La Gritona import change and exactly when it returns to our state...
The Desert’s Best Kept Secret: What is Sotol?
Move over Mezcal. Sotol is the wild, grassy spirit taking the craft cocktail world by storm. Here is everything you need to know about the "Desert Spo...
Which RTDs Use Premium Vodka? 3 Top-Shelf Brands You Can Find in NC
Stop settling for malt. We’re breaking down the best RTDs using premium vodka, like Sandbagger, Welch's and The Copper Can, that you can actually find...
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