If you’re tired of the endless sea of watery hard seltzers and artificial-tasting canned drinks, you’re in luck. The craft cocktail movement has officially hit the ready-to-drink (RTD) market, and it’s better than ever. We’re thrilled to introduce Social Hour Cocktails in NC, bringing the expertise of world-class mixologists straight to your cooler.
Whether you're heading to the Outer Banks, planning a Blue Ridge mountain getaway, or just hosting a backyard barbecue, here is why this brand deserves a permanent spot in your fridge.
Why You Need to Try Social Hour Cocktails in NC
Social Hour isn't just another mass-produced malt beverage; it’s a premium canned cocktail company built by industry legends. Founded in Brooklyn by Tom Macy and Julie Reiner, the powerhouse duo behind the world-renowned Clover Club and Netflix’s Drink Masters, this brand was born out of a desire to make genuinely great drinks accessible anywhere.
Here is what sets them apart from the standard canned drink:
- Bartender-Crafted Recipes: These aren't generic flavor profiles. The recipes were meticulously developed to match the exact ingredient ratio, ABV, and balance of a drink made from scratch at a high-end bar.
- Real Spirits, No Shortcuts: Instead of malt liquor, Social Hour uses high-quality, real spirits, primarily sourced from New York state distilleries.
- Proper Strength: Clocking in between 10.5% and 11.5% ABV, one can equals one proper cocktail. You don't need to drink three of them to feel the effect.
- Zero Artificial Junk: You’ll find real juices, botanicals, and extracts, with absolutely no artificial sweeteners, flavors, colors, or preservatives.
The Full Lineup Hitting North Carolina Shelves
Ready to upgrade your cooler? Based on the latest inventory, we are excited to announce that a massive variety of these 4-packs are making their way through the North Carolina ABC system. Keep an eye out for these standout selections:
Navy Strength Gin & Tonic
A punchy, botanical classic. Using overproof "Navy Strength" gin ensures that the spirit stands up perfectly to the bitter, bubbly tonic water for a crisp, authentic G&T experience.
Mango Passionfruit Margarita
A tropical, elevated twist on everyone's favorite agave spirit cocktail. Made with real tequila, it offers the perfect balance of sweet, tart, and undeniably refreshing fruit flavors.
Cucumber Matcha Mojito
Earthy, cooling, and vibrant. This unique twist on the classic rum mojito brings together the crispness of cucumber with the subtle, grassy notes of matcha for a highly crushable summer drink.
Yuzu Sunset Fizz
A vibrant take on the classic Tom Collins. This cocktail blends vodka with tangy yuzu and other bright citrus notes. It’s highly carbonated and endlessly refreshing on a hot Carolina afternoon.
Pink Peppercorn Paloma
A sophisticated upgrade to the standard grapefruit and tequila combo. The addition of pink peppercorn adds a delicate, floral spice that perfectly cuts through the tartness of the citrus.
Passion Pacific Spritz
Bubbly, tropical, and designed for aperitivo hour. This spritz brings a wave of passionfruit flavor that is light, effervescent, and perfect for sipping before a meal.
Bourbon Whiskey Mule
A rich, spicy kick of real ginger beer perfectly balanced with the deep, caramel notes of authentic bourbon. It's warming, robust, and exactly what a proper mule should taste like.
How to Serve Them Like a Pro
While they are incredibly convenient straight from the can, you can easily elevate your Social Hour experience with a few simple steps:
- Chill thoroughly: Cold drinks always taste crisper.
- Pour over ice: Serve your cocktails in an appropriate glass (like a highball for the Fizz or a rocks glass for the Margarita) over ice to let the carbonation and aromas shine.
- Garnish: Add a simple lime wedge, grapefruit peel, or mint sprig to instantly upgrade the presentation.
Head to your local NC ABC store today and ask for Social Hour by name, your cocktail hour will never be the same.
Work with Dorado Rock in North Carolina
We represent craft spirits brands and support bars, restaurants, and retailers statewide through the NC ABC system.