About Dorado Rock LLC
Connecting exceptional craft distilleries with consumers who appreciate quality spirits.
Our Mission
At Dorado Rock LLC, we're passionate about the craft spirits industry in North Carolina. Our mission is to connect exceptional distilleries with consumers, restaurants, and retailers who appreciate quality, artisanal spirits.
We believe in supporting distilleries that pour their heart and soul into creating unique, high-quality products. By representing these craft producers, we help them reach wider markets while maintaining their focus on what they do best: distilling extraordinary spirits.
Our team brings over a decade of experience in the spirits industry, with deep knowledge of both production and distribution. We're committed to being more than just a broker – we're partners in success for both the distilleries we represent and the clients we serve.
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Follow @dorado.rockOur Values
Quality
We only represent the finest craft spirits that meet our exacting standards for taste, production methods, and consistency.
Relationships
We build strong, lasting relationships with our distillery partners and clients based on trust, transparency, and mutual respect.
Local Focus
We're proud to represent North Carolina, supporting local businesses and promoting our state's rich traditions.
Our Commitment to Excellence
Dorado Rock LLC was founded with a simple mission: to elevate the craft spirits industry in North Carolina by connecting world-class distilleries with consumers who appreciate quality and craftsmanship. We believe that great spirits tell a story, and we're honored to help tell those stories.
Our team brings decades of combined experience in the spirits industry, from production to distribution to retail. This comprehensive understanding allows us to provide unparalleled service to both the distilleries we represent and the clients we serve.
Our Team
Shane Caulder
Co-founder
A driving force behind Dorado Rock, Shane pairs deep knowledge of spirits and wine with a sharp eye for what makes a bottle worth representing. He has built the company's portfolio on quality and on the long-term relationships that keep the beverage industry moving.
Mark Fitlin
Co-founder
Mark co-founded Dorado Rock with a discerning palate and a builder's instinct for the business behind the bottle. He focuses on sourcing and representing standout producers, shaping a portfolio that gives North Carolina retailers and consumers something genuinely worth reaching for.
Chazz
Warehouse Manager
Chazz runs the warehouse floor, where every case is received, stored, and staged for delivery under his watch. His attention to detail keeps operations accurate, safe, and on schedule no matter the volume.
Renee
Chief Marketing Officer
Renee leads marketing for Dorado Rock, turning a diverse portfolio of spirits and wines into stories worth following. She blends market insight with digital savvy to build campaigns that connect with communities across North Carolina.
Hayley
Broker Representative · Wilmington
Hayley represents Dorado Rock's brands with genuine enthusiasm and a knack for connecting people to the right pour. She is at her best in the field, growing visibility and demand one conversation at a time.
Cody
Broker Representative · Charlotte
Based in Charlotte, Cody covers the Queen City market, building relationships with the accounts that shape it. He brings hustle and a real love of the craft to every brand he represents.
Shawn
Broker Representative · Durham
Shawn represents Dorado Rock across the Durham market, connecting Bull City accounts with the brands that fit them best. Approachable and persistent, he is focused on growing the portfolio one relationship at a time.
Sazi
Broker Representative · Raleigh
Known to everyone as Sazi, she covers the Raleigh market for Dorado Rock, bringing energy and a personal touch to every account in the capital. She thrives on introducing buyers to spirits worth getting excited about.
Get in Touch
Have questions about our services or the spirits we represent? We'd love to hear from you. Reach out using the contact form or the information below.