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Dorado Rock Expands Portfolio with Hood River Distillers' Lucid Absinthe & ULLR

Mark Fitlin
By
3 min read

Dorado Rock proudly expands our Hood River Distillers representation in North Carolina. We are adding Lucid Absinthe and ULLR to our premium lineup alongside DeGroff Spirits and Batanga Tequila.

An image of Hood River Distillers 90th anniversary

We are thrilled to announce a major expansion to the Dorado Rock portfolio. Building on our successful partnership, we are expanding our representation of Hood River Distillers across North Carolina to include two incredible, world-class spirits: Lucid Absinthe Supérieure and ULLR Nordic Libation.

If you are already familiar with the exceptional quality of DeGroff Spirits and Batanga Tequila, you know that Hood River Distillers consistently delivers unparalleled craftsmanship. Now, we're bringing even more of their iconic, award-winning lineup to NC bars, restaurants, and retailers.

Growing the Hood River Distillers Portfolio in NC

Our mission has always been to connect North Carolina's discerning consumers with the finest craft spirits available. Hood River Distillers, the Pacific Northwest's oldest and largest importer and distiller, shares this exact commitment to quality. While DeGroff Spirits elevated classic cocktail programs and Batanga Tequila set a new standard for 100% blue Weber agave, our newest additions bring totally unique flavor profiles and rich histories to the table.

Lucid Absinthe Supérieure: The Green Fairy Returns

Crafted in the historic Combier Distillery in France's Loire Valley, Lucid Absinthe Supérieure is a true trailblazer. Designed by Gustave Eiffel in the 1880s, the distillery's copper alembic pot stills have been producing absinthe for nearly 150 years.

Here is why Lucid stands out on any back bar:

  • A Historic Milestone: Lucid was the first genuine absinthe made with real Grande Wormwood to become legally available in the U.S. after a 95-year ban.
  • Traditional Craftsmanship: Distilled exclusively from whole European herbs, it contains absolutely no artificial flavors, dyes, or added sugars.
  • Complex Tasting Notes: Upfront flavors of anise and fennel are beautifully balanced by the earthy, mildly spicy textures of Grande Wormwood.
  • Incredible Versatility: Perfect for traditional louching (the cloudy effect when cold water and a sugar cube are added) or mixed into complex, modern cocktails like a Corpse Reviver #2.

ULLR Nordic Libation: The Spirit of Winter

Named after the Norse god of snow and skiing, ULLR Nordic Libation is an adventurous, high-quality liqueur that captures the essence of mountain magic. Whether you are creating a seasonal winter cocktail menu or looking for an unforgettable chilled shot, ULLR delivers.

  • Unique Flavor Profile: Crystal clear like melted snow, ULLR opens with an invigorating, icy peppermint blast and finishes with a smooth, warming wave of cinnamon.
  • High Proof: Bottled at a robust 90 proof (45% ABV), it holds its own in mixed drinks without losing its character or getting overly sweet.
  • Perfect Pours: Serve it ice-cold straight from the freezer, mix it into cold brew coffee for a spiked pick-me-up, or add a warming kick to an après-ski hot chocolate.

Elevate Your Beverage Program

By bringing Lucid Absinthe and ULLR into the Dorado Rock family, we are giving North Carolina establishments access to spirits that tell a story, spark conversation, and deliver unmatched taste.

Ready to bring the rich history of Lucid Absinthe or the alpine chill of ULLR to your customers? Reach out to your Dorado Rock representative today to schedule a tasting or place your order.

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Work with Dorado Rock in North Carolina

We represent craft spirits brands and support bars, restaurants, and retailers statewide through the NC ABC system.