If you’ve ever traveled through the rolling hills of South Central Wisconsin, you know that "Cow Pies" are a local legend. But we’re not talking about the ones you find in a pasture. We’re talking about the iconic, nut-laden chocolate clusters from the Baraboo Candy Company.
Inspired by this regional staple, Travis Hasse Cow Pie liqueur has taken that nostalgic flavor and bottled it. It’s a rich, velvety blend of Wisconsin dairy cream, Caribbean rum, chocolate, caramel, and vanilla. Whether you’re a fan of the original candy or just looking for your new favorite dessert spirit, this drink is a masterclass in indulgence.
What Exactly Is Travis Hasse Cow Pie?
Born in the historic Missouri Tavern near Madison, Wisconsin, Travis Hasse’s line of spirits started with a family apple pie recipe. After the massive success of his Apple Pie and Cherry Pie liqueurs, Hasse turned his attention to a different kind of local treat.
In 2012, Travis Hasse Cow Pie was launched as a liquid tribute to the Baraboo Candy Company’s famous confection. Unlike the fruit-forward liqueurs in the lineup, Cow Pie leans heavily into the "cream" category. It clocks in at 30 proof (15% ABV), making it smooth enough to sip neat but bold enough to hold its own in a cocktail.
The Flavor Profile: What to Expect
When you pour a glass of Cow Pie, the first thing you’ll notice is the color—reminiscent of rich chocolate milk or melted caramel. On the nose, it hits you with notes of cocoa, brown sugar, and a hint of spice from the Caribbean rum.
On the palate, it’s thick and creamy. The initial sweetness of the chocolate and Wisconsin dairy cream gives way to a buttery caramel finish with a soft touch of vanilla.
How to Drink Travis Hasse Cow Pie
While many enthusiasts enjoy Travis Hasse Cow Pie straight out of the fridge or as a chilled shot, its versatility makes it a powerhouse behind the bar. Here are a few ways to level up your dessert drink game:
- The Cow Pie White Russian: Replace the standard heavy cream in a White Russian with Cow Pie liqueur. The added layers of caramel and chocolate transform the classic drink into a decadent masterpiece.
- The Adult Milkshake: Blend two ounces of Cow Pie with vanilla bean ice cream and a splash of milk. Top with whipped cream and a drizzle of chocolate syrup for the ultimate boozy treat.
- Mocha Martini: Shake Cow Pie with espresso and a splash of vodka. It’s the perfect after-dinner pick-me-up.
- Affogato Twist: Pour a shot of chilled Cow Pie over a scoop of vanilla gelato or coffee-flavored ice cream.
Why It’s a Wisconsin Staple
There is something uniquely "Midwest" about Travis Hasse’s approach to spirits. By using real Wisconsin dairy cream and leaning into local candy heritage, Cow Pie feels less like a commercial product and more like a community tradition.
It’s often found at tailgates, holiday parties, and lakeside cabins across the state. It captures the spirit of the "Missouri Tavern"—the small-town bar where the brand began—bringing a piece of Wisconsin hospitality to liquor cabinets across the country.
If you’re looking for a spirit that tastes like a liquid candy bar with a kick, it’s time to give this Wisconsin classic a try.