The gritty, smoke-filled world of 1920s Birmingham has finally found its way into a bottle. Today, Peaky Blinders whiskey was officially announced, marking a landmark collaboration between the U.S.-based barrel ownership platform Barrel Global and Banijay Rights.
This isn't just another celebrity-backed spirit; it’s a meticulously crafted tribute to the Shelby family’s transatlantic legacy. Whether you’re a die-hard fan of the show or a whiskey connoisseur, this release promises a "sensational gangster world" experience in every pour.
A Transatlantic Blend: Kentucky Meets Ireland
The new Peaky Blinders whiskey tells the story of the show’s later seasons, where the Shelby family’s influence stretched from the streets of Small Heath to the ports of North America.
To capture this history, the liquid is a Kentucky Straight Bourbon finished with Irish Whisky oak staves. Bottled at 45% ABV (90 proof), it offers a profile that is both rugged and refined:
- The Nose: Hints of cherries, stone fruit, honey, and citrus.
- The Palate: A complex opening of toffee and cloves, transitioning into a caramel sweetness.
- The Finish: A lingering touch of marzipan and cinnamon spice.
The spirit was distilled at the historic Green River distillery, a site that survived the Prohibition era—the very era during which the Peaky Blinders profited from smuggling Irish whiskey into the United States.
Finding Peaky Blinders Whiskey in North Carolina
For our readers in North Carolina, getting your hands on a bottle requires a little more than a quick online order. Because NC is an "ABC state," spirits are sold exclusively through state-run stores.
The good news? Peaky Blinders Whiskey has already been listed by the NC ABC Commission. Here is what you need to know for your local hunt:
- NC Item Code: 17484
- MSRP: Approximately $46.95 (plus taxes)
- Availability: While it is officially in the system, stock varies by county. We recommend calling your local ABC board with the item code to see if they have it on the shelves or can order it for you.
Design Fit for a Shelby
The craftsmanship doesn’t stop at the liquid. The bottle design, created by Boundless Bite Marketing, is a treasure trove of "Easter eggs" for fans of the series. The label features intricate etchings of horses, pocket watches, interwar-era coins, and even bullets engraved with the names of key characters.
Leila Loumi of Banijay Rights noted that Barrel Global was the perfect partner because of their "creativity and craftsmanship" in bringing the Peaky Blinders story to life.