About Us
Connecting exceptional craft distilleries with consumers who appreciate quality spirits.
Our Mission
At Dorado Rock LLC, we're passionate about the craft spirits industry in North Carolina. Our mission is to connect exceptional distilleries with consumers, restaurants, and retailers who appreciate quality, artisanal spirits.
We believe in supporting distilleries that pour their heart and soul into creating unique, high-quality products. By representing these craft producers, we help them reach wider markets while maintaining their focus on what they do best: distilling extraordinary spirits.
Our team brings over a decade experience in the spirits industry, with deep knowledge of both production and distribution. We're committed to being more than just a broker – we're partners in success for both the distilleries we represent and the clients we serve.
Our Values
Quality
We only represent the finest craft spirits that meet our exacting standards for taste, production methods, and consistency.
Relationships
We build strong, lasting relationships with our distillery partners and clients based on trust, transparency, and mutual respect.
Local Focus
We're proud to represent North Carolina, supporting local businesses and promoting our state's rich traditions.
Our Team
Shane Caulder
Co-founder
Shane Caulder brings a dynamic energy and a wealth of expertise in the diverse world of spirits, wine, and beer to the North Carolina market. His passion for discovering unique and high-quality beverages is evident in Dorado Rock's curated portfolio and its dedication to fostering strong relationships within the state's beverage industry.
Mark Fitlin
Co-founder
Mark brings a dynamic energy and a discerning palate to his role at Dorado Rock LLC. His passion for discovering and representing high-quality beverages is central to Dorado Rock's curated portfolio, ensuring a diverse and compelling selection for the North Carolina market.
Chazz Jacobs
Warehouse Manager
Chazz expertly directs the flow of all inventory, ensuring that products are accurately received, stored, and prepared for dispatch. His meticulous oversight and leadership are crucial for maintaining an efficient and safe operational environment.
Renee Fitlin
Chief Marketing Officer
Renee brings a strategic and innovative vision to elevating the company's brand and the diverse portfolio of spirits, wines, and beers it represents. Her expertise in market analysis, digital engagement, and brand storytelling drives impactful campaigns that resonate with the North Carolina community.
Hayley Smith
Broker Representative
With a dynamic and enthusiastic approach, Hayley passionately represents a diverse portfolio of spirit brands. She is skilled at communicating brand stories, driving product visibility, and fostering strong demand within the market.
Get in Touch
Have questions about our services or the spirits we represent? We'd love to hear from you. Reach out using the contact form or the information below.